Sometimes I'm not sure if I like something or just "like" it. That's not an original thought, either.
This whole series is a case in point, and no-sword-san's recent comment reminded me of that.
The music here - recorded for Verve and Mercury between 1961 and 1967 - can't be argued with. Can't be mistaken. Among the artists that this series features, Roland Kirk (he added the "Rahsaan" in 1970, so it would be anachronistic to use it here) is one of the more unassailable, and he's in his prime here. He plays with the wild passion of Coltrane but with a bluesiness that Coltrane usually sacrificed for churchiness, and to that he added an almost garage-band kind of sensibility. Play whatever instrument you can get your hands on, play it rough and ready, and sing like something out of Jack Kerouac's fondest dream (insert link to nonexistent youtube of "Berkshire Blues" here). Verve has a Kirk installment in most of their series, and they all draw from the same albums; what distinguishes this one is a gonzo take on "Peter Gunn" with Quincy Jones's orchestra, and a duet with Sonny Boy Williamson called "Untitled Blues." It's that kind of series: it walks on the pop side of the street.
Musically, I like this. I say that with no scare quotes. That is, I'd characterize that take on "Peter Gunn" as pop, calculated, certainly too slick to have much heart, but played with swing, and with a wicked flute solo. What's not to like? It's hardly the most affecting, the most musically challenging or rewarding, song on the disc, but it's a nice complement to them. I'm glad I have it (and part of the reason I still buy CDs is to discover things that I wouldn't have thought to look for on my own).
What about the package, though? I've averred that I'm kinda fond of the graphics conception of this series, but that's too simple a statement. Because the series (and how silly is it to devote this much time - any time at all, really - to analyzing it?) went on for about five years, and encompassed at least two distinct (but related) phases in late-'90s graphic design.
[Edited to add: I misremembered the label of that Pine album. It's on Verve Antilles, which is evidently what happened when Verve bought out Island's Antilles jazz subsidiary. I have a few other discs that I bought at the same time on Verve Gitanes - which I've always assumed, from the name, was Verve's French subsidiary, but come to think of it I'm not sure. And my google-fu doesn't seem to be up to the task of finding out. Anyway, that's what I was getting this confused with.]
The late releases, meanwhile, reflect where that aesthetic was five years later, when the earnest aspirational (occasional) musicianship of acid jazz had given way (in some quarters) to the lounge thing, with its muy-ironical fetishizing of ideas such as the Space-Age Bachelor Pad and Las Vegas. This was largely about the quotation marks, and the graphics reflect this: Verve doesn't quite go so far as to employ tiki-bar imagery on the Buddy Greco disc, but almost. And they do much worse with the Walter Wanderley disc. Predictably, I'm less than thrilled with the graphics there - but less for their intrinsic visual qualities (whatever those may be) than because of what they seem to be trying to say.
What about those intrinsic visual qualities? One of the painful things about growing old is the realization that the cliché "you can't fight fashion" is actually one of the eternal verities. That is, you can't prevent a look you like one year from looking hopelessly dated the next: that's something beyond your control. And as you get older it dawns on you that this is a species of ephemerality, transience, 無常. But, there are fashions that are so egregiously overstated that it's possible to know, even in the moment, that they're going to look risible in ten years.
The late '90s were one such moment. It helped that I spent most of the '90s in Tokyo, observing the denizens of Harajuku and Roppongi with a rapt fascination (I say that because I gather that what I'm talking about was more of a European and Japanese phenomenon, that concurrent US fashions were more about the gangsta rap, which is not at all what I'm talking about), but it was clear that the way early '70s glam and pimp fashions were being revived, shot full of steroids and amphetamines, and set loose under strobes was making for an aesthetic so outré that it was simply impossible to believe it would be looked back on fondly by kids of a later time. I mean, I can remember what we said in high school when we saw photos of our teachers in the actual '70s: why wouldn't our kids laugh when they saw photos of us in our virtual '70s?
But God help me I loved late '90s fashions (while never being cool enough to actually dress in any). They entertained me, and at best they connected with past awesomenesses in creative, liberating, and moving ways. Pizzicato 5 and United Future Organization were my gurus for a while there. (Guru himself wasn't bad either.)
That probably explains a lot of my inappropriate enthusiasm for the graphics on these Verve releases. They are shameless attempts to appropriate contemporary youth culture for the purpose of moving old product. (The series title is a worse offender than it might even initially appear: it's not only trying to appropriate hip street lingo, it's trying to piggyback on this very respectable and influential indie label.) But some of them work as graphic ideas anyway.
...When it comes to aesthetics and philosophy, I'm not sure I've encountered a jazz reissue/anthology program I really like. The Blue Note catalog seems to have gone from lame reissues to mostly absence from the marketplace. The Prestige catalog (I've been getting into early-'50s Miles lately) as handled by Original Jazz Classics seems mostly aimed at people old enough to remember the original issue of this material on vinyl. Columbia's jazz catalog (including Miles) seems to be handled with some of the feather-boa tease mentality that guides their handling of their rock artists. Verve at least goes all out...